THE PROJECT

There is a moment of sheer pleasure: the tearing of the plastic surrounding the cardboard packaging, holding the perfume bottle in my hands, knowing it to be mine, and the first soft touch of the spray on my skin. There’s a moment of even greater pleasure: the scent of the perfume on our skin, or on her or his skin. Especially when the scent is unique and comes from the rarest Bulgarian roses, the subtlest vanilla oils from Madagascar, the pure saffron from Iran, or the rare, rarest Oud from Myanmar.

It may be a standard from 1919, reminding us of the ultra chic women who asserted themselves before the men; or we might fall into the evocation of a black scent from Woodstock; or kneel before the emergence of a new scent or even a combination of scents. That is essentially what moves us: the yielding to the past genius or the finding of new aesthetic facts in perfumery. What marked an era or is a masterpiece in our days. What marks and will mark our lives!

Nowadays, perfumery changes and conceptualizes itself, as an art or as any other cultural phenomenon. It has become more challenging than ever: never before did a horde of perfumers – some of them with craft vocation, others with an exclusive luxury craft, or others even with crafts “worthy of just a few” – create and commercialize such unique creations. We live in times of a market niche in perfumery, which actually plays the role of some business houses (designers) from the past: collect rare raw materials, some of them quite expensive, extremely expensive, and address them in new perspectives creating new aesthetic facts.

Let’s feel together the scents from a grander past, without letting go of the most exclusive and stunning creations from the present, whilst feeling the utter tenderness of facing the future.

We want perfumes that leave us completely out of breath. We want perfumes that lean us against the wall. We want perfumes that make us dream higher.

One a day. The scent of the day. Welcome to the club!

sotd-project

 

Pedro Simões Dias

Let’s feel together the scents from a grander past, without letting go of the most exclusive and stunning creations from the present, whilst feeling the utter tenderness of facing the future.